Newspapers Make Good Rearview Mirrors
April 1, 2009
Newspapers can serve as a valuable source of information, but when it comes to real estate, they tend to be rearview mirrors. Last Sunday’s front page story by Carolyn Said in the SF Chronicle is a good example. The article titled “Bargain prices bring out investors, novice buyers”, told the story of how buyers are scooping up bargains in the lower price ranges of the market. The fact is that every month 5,000 buyers are purchasing homes in the Bay Area. We have been talking about this for over four months. It just took a long time for the media to get the story. Don’t get me wrong, I think Carolyn Said is a very good journalist. What frustrates me is that it has taken so long for the newspapers to let the public know what is happening. While in the meantime, they have been writing about how depressed the entire market is and how prices have fallen dramatically.
Prices have dropped significantly in the lower ranges as noted in my report over the last year. Nevertheless, the good news about this kind of story is that when the media begins to write more positively about the market, this generally indicates that we are nearing or are at the bottom of the cycle. This may not be for the entire market, but surely for the first time buyer price segment. The air has been taken out of the bubble in that segment. We are not there yet in the mid to high end properties. That is why inventories in the higher price ranges are increasing. Over the next year, the rest of the market will adjust downward and we should reach equilibrium sometime next year.
The buyer demand bubble keeps growing. We are seeing our open house traffic continue to increase. The majority of open homes have double digit attendance. In all price ranges, many homes are entertaining well past 20 groups. A $3.995 mil. home in Kenwood attracted over 55 visitors, a SF Noe Valley 2 bedr. 1 ba. home listed at $895K hosted 50 groups, another SF home in the Marina priced at $1.995 mil. had 45 groups through, and a 2 bedr. 1 bath home in San Anselmo entertained 45 groups. The buyers are out there, still cautious, but as noted in the article above, when they see value they are moving.
Multiple offers have slowed. Most are in the low range of housing prices—those under $800K. Still amazing given the state of the economy. One further note. Interest rates have dropped to the lowest point since they started recording them in 1971. I am sure that has helped spur sales. Buyers that are prepared to purchase have the best of both worlds—low interest rates and a market where they are in the driver’s seat. For those homeowners with adjustable rate mortgages or for those with current mortgages that are at least a percent higher than today’s rate, this could be an exceptional time to refinance.
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1.
zvidrazel | April 2, 2009 at 5:55 AM
A client I sold a home to in October called last night to chat. He’s happy with his home and mentioned that he was trying to get his loan modified. But his lender was swamped. I asked him why he’d get his loan modified. He said he was paying too much interest (almost 7%) but the only people who were getting a response from the bank, were people who weren’t paying their mortgage. He was thinking about not paying so they would lower the rate. But you’ll ruin your credit I told him. His response was “So What!”
This is a first time buyer who makes close to $200,000 and doesn’t have credit issues. It is crazy out there right now, Avram.
2.
arvada darnell | April 2, 2009 at 8:31 AM
Thank you for your report Avram. The ‘rearview mirrow’ reference to the media is so true. First time buyers who do not make a move now, will regret it for years to come. This is such a golden opportunity and I am afraid that many are going to let it pass them by.
Have a great week.
3.
Donna DeBardi | April 2, 2009 at 9:11 AM
It sounds like you are predicting a price adjustment downward in the upper end of the market. It was my impression that the slowness in this part of the market was due to jumbo money not being made available. Is there some other factor at work?
4.
Nick Antonicello | April 2, 2009 at 9:59 AM
The reporting of real estate is problematic at various levels because most news is based on past sales history.
If the number of sales has slipped, the media will seek a trend and that becomes the story versus any immediate change in buying patterns.
There is no question that attached to most residential real estate reporting a sense of doom and gloom. The slide in median home prices and volume becomes the only yardstick for news.
The business of the media is to sell newspapers. A negative spin on almost anything grabs the attention of most readers. Good news by nature rarely sees a headline. But as the media further fragments and newspapers become less relevant to the reporting of the state of real estate, there impact of buyers & sellers will be in my opinion minimal.
More importantly as companies migrate to the Internet and other sources of advertising, a daily newspaper’s impact on the industry will continue to wane.
The problem in my mind is that news is so immediate that there is no “reporting consensus” an thus it keeps buyers to some degree out of the market.
5.
Mary Toboni | April 2, 2009 at 7:31 PM
Hi Avram…Interesting article. It’s true…the market has really picked up. Last week I had 4 or 5 in escrow after 4 mo’s of complete inactivity. One or two dropped out but then came back again. I’m not sooo sure about the real high end market….I’d like to know what other agents think of higher priced homes. What is sooo interesting is that the last 5 buyers that have ratified with my seller’s have been from…Korea, Paris-France, Mexico (closes next week), Iran, and China. I don’t know if it is a coincidence and SF is just more multi-cultural now or if foreigners think it is a great time to buy. Anyway….school for thought. Have a great weekend. Mary
6.
avigee | April 3, 2009 at 10:15 AM
I think the slowdown in the upper end is due both to the jumbo loan situation and that the values being pushed well beyond historic norms during the 2003-2005 go-go days. I do feel that the homes selling in the upper end of the market today have come down significantly from the peak. Every asset has been de-leveraged–housing is no exception.
7.
Lee Ann Monfredini | April 3, 2009 at 8:17 PM
I agree with Mary Toboni- we had two of our listings go into contract and one was only on the MLS four days- great strong buyer with a hefty down payment. Our seller in Russian Hill realized she would miss the market if she did not agree to lower the price of her condo. She has been reading the articles in the paper and online about the increase in real buyers and didn’t want to miss the market- since we lowered the price yesterday we have scheduled three showings.